Let the Journey Begin
Today marks the official launch of ifridge & Company. While today may be the “official” day, to me ifridge & Company has been around for quite some time. Our team has worked together for years and share the passion and energy around doing business in this exciting and fast moving digital economy. Now instead of sharing the excitement with one company, we get to explore the “art of the possible” with companies of different sizes, offerings, and differentiation. It seems odd to call this a journey – it’s more of an adventure and one I am thrilled to be embarking on.
For us at ifridge & Company it is all about you taking the next big step. As a global team we draw from an extensive experiences around vision, strategy, and execution in a wide-range of disciplines. We share a passion for a variety of business drivers including strategy, marketing, social media, product management, mergers & acquisitions, and business development. At the end of the day, we are motivated by two things: great people and exciting projects. Supporting you in making strategic decisions through experience and execution is our commitment.
Like most adventures, I am taking a moment to think about what I hope to get out of this experience. A year from now if I look back, what do I hope we’ve accomplished?
- First and foremost, share with great organizations their strategic success. Not just participate in the conversation but have a hand in execution – a true member of each team.
- Second, embrace the digital economy for all it’s worth. Learn from those that challenge greatness and hopefully share with others some of our great successes.
- And last but absolutely not least. Have fun. Work with great people on exciting projects and stay motivated by the energy that surrounds many of your great companies.
So for those that know me and the team at ifridge & Company, I invite you to take this adventure with us. Let’s connect and share ideas, exploring together is really where the fun begins.
