A Leader in Information Quality Management
Acrolinx develops technology for Information Quality Management. Its flagship product acrolinx IQ provides an enterprise system that promotes quality and efficiency during content development. acrolinx IQ gives writers access to best practice writing standards, terminology and intelligent reuse of existing content. The tools provided by acrolinx IQ improve productivity, decrease localization costs and accelerate time to market. Companies such as Adobe, Cisco, IBM, Philips and Siemens rely on acrolinx IQ for managing information quality.
Got to Get to Those Decision Makers
Acrolinx solutions have been very well received with the users in documentation departments but finding the budget owners and bringing them into the dialogue continued to be a challenge. In order to bridge the gap between great technology and the market, both R&D and marketing had to be enabled to articulate the value of the offering, both internally and externally.
Additionally, after a successful entry into the North American market, acrolinx looked to accelerate their growth by scaling its sales organization and developing a local marketing strategy so far away from their headquarters in Germany.
To travel faster, have a map and a plan
- Created a Product Management role.
- Developed buyer personas for marketing and sales.
- Developed user personas for product management and R&D.
- Improved published roadmaps both in quality and accuracy.
- Helped to find new regional VP of Sales, and developed a marketing and sales-ready plan together
Adding Value, Geting Things Started
ifridge & Company we are to jump-started the marketing and sales enablement activities in North America while supporting the company’s search for full time resources. And at the same time, it prepared tools for new sales team onboarding to get them up-to-speed quickly, helping them to handle current opportunities and build new pipeline.
As a fast-growing enterprise software company, we need to be nimble and constantly changing to stay competitive. As an executive team, we turned to Daniel and his team as a partner to help us build a new company structure which would give us the agility and scalability we needed to move to the next level. They supported us on strategy, product management, and marketing – guiding us to new levels and executing the plan flawlessly. ifridge & Company has become a strategic partner in the acrolinx mission.— Andrew Bredenkamp, CEO, Acrolinx
Profile
- NameAcrolinx
- IndustrySoftware
- HeadquartersBerlin
- Websitewww.acrolinx.com
