Clear Positioning and Strategy Was a Pain Point Among the Growing Team
Early growth validated the applicability of Simparel’s flexible offering, but clear positioning around their solution differentiation and market opportunity was needed to accelerate market share. ifridge & Company worked with the team at Simparel to develop and execute their go-to-market strategies that leveraged ifridge's best practice approach for ongoing market awareness and demand generation.
In addition, with a growing sales and marketing team, Simparel needed to keep the new marketing momentum growing while building the team. To support this next step, ifridge & Company took on the marketing execution role while Simparel built out their staff.
Telling a Clear Story Helps Build Momentum
ifridge created a clear articulation of Simparel’s value-add in the market, along with an evaluation of market opportunity and defined approach on how to reach targets. This left Simparel with a clearer understanding of market landscape and the strongest points of focus. ifridge then worked on the execution of several demand generation campaigns building market awareness and qualified leads. And lastly, it integrated process of marketing and sales including targeted database development and a closed-loop process for lead follow-up.
Teach Them Well and Leave Them Better Than You Found Them
ifridge left Simparel with a strong foundation for go-to-market strategies including plan and campaign messaging. In addition, it functioned as a team member while developing the right in-house infrastructure for ongoing growth, allowing Simparel to keep building marketing momentum. And it drove the ongoing education of Simparel’s in-house resources to carry plans forward and continue to execute on a successful marketing strategy, positioning the company for a bright future.
ifridge & Company helped articulate our vision and value to our target prospects by launching a marketing plan that generated awareness and demand. ifridge & Company was instrumental in planning and maintaining a clear focus on tangible results that are taking us to the next level.— Ron Grilli, CEO, Simparel, Inc.
Profile
- NameSimparel, Inc.
- IndustrySoftware
- HeadquartersNew York, NY
- Websitewww.simparel.com
