How it all Started
The original idea of the ifridge™ was born in the context of the rising digital economy when a more casual, more social, and more direct business approach was being accepted by companies of all sizes and direction. Initially applied to web centric communication (leaving a comment to your colleagues is like a note on the fridge door) the ifridge concept became the synonym for an open dialogue about new ideas and perspectives and sharing those with the people around us. ifridge & Company™ was founded by Stefanie Lightman and Daniel Kraft as the result of many successful years working as a team and friends. Motivated by the energy around people committed to reaching new heights and the “art of the possible”, the two partnered and sought others in the industry with the same passion.
Don’t take our word for it, hear from the people we’ve worked with:
“As a fast-growing enterprise software company, we need to be nimble and constantly changing to stay competitive. As an executive team, we turned to Daniel and his team as a partner to help us build a new company structure which would give us the agility and scalability we needed to move to the next level. They supported us on strategy, product management, and marketing – guiding us to new levels and executing the plan flawlessly. ifridge & Company has become a strategic partner in the acrolinx mission.”
- Andrew Bredenkamp, CEO, acrolinx
“We knew our communication strategy needed to beat out the competition but weren’t sure how. ifridge & Company helped us understand the new possibilities in the digital economy and developed the right strategies to help us move forward. I see ifridge & Company as our trusted partner to support our organization as we continue to move our business into new directions.”
- Stu Kaitz, President, Integrated Display Company
“I know the people at ifridge & Company, especially Daniel, since many years. Before they founded ifridge & Company we worked together at RedDot where their strategic vision and hands-on execution helped tremendously evolving as the market leader in our space which ultimately lead to a successful acquisition of the business. I am happy to recommend ifridge & Company to any organization looking to grow and reach new markets.”
- Niels Metger, Founder and Former CEO, RedDot Solutions, AG
“We have been working with the team at ifridge & Company on many projects and experienced their refreshing approach of combining vision and strategy with hands on execution. The way they approach each project from an entrepreneurial perspective has been most impressive leading to a long term business relationship we consider vital to our company.”
-Tim Miksa, CEO, netmedia