Our People

For us at ifridge & Company™ it is all about you taking the next big step. As a global team we draw from an extensive experiences around vision, strategy, and execution in a wide-range of disciplines. We share a passion for a variety of business drivers including strategy, marketing, social media, product management, mergers & acquisitions, and business development. At the end of the day, we are motivated by two things: great people and exciting projects. Supporting you in making strategic decisions through experience and execution is our commitment.

Daniel Kraft, Managing Partner

Technology and its impact on our life has been the driver in Daniel’s professional work. Whether leading the business operations, advising on strategic transactions or investing in new concepts and companies, it Daniel is motivated everyday by the energy, motivation and commitment that is unleashed when innovation and people meet.

With 15+ years as strategic advisors & executive leadership in Europe, North America & AsiaPac, Daniel is the trusted advisor to senior leaders among our clients working with them to take the next step moving organizations forward.

Stefanie Lightman, Managing Partner

A 15+ year technology marketer with a wide range of experience in hardware, software and service offerings. Over the years, Stefanie has held senior roles in the full spectrum of marketing competencies including product,corporate, field, and partner marketing.

As a marketing professional, Stefanie’s focus will always be to align marketing to revenue ensuring that marketing plays a valuable role in driving an organizations growth. With a passion for using new media to reach markets, Stefanie works with clients to not only advise on taking the next step in marketing strategies but guides the process through execution to ensure success.