Our Thinking

Taking the next step for your organization is in the core of our thinking. Whether the next step is into a new direction, towards an even bigger goal or a bold step to take on how you do business. We at ifridge & Company™ love this moment when the next step is due. The individuals on our team have been in exactly this moment many times in different types of organizations making it our mission to share this expertise and master many more of those rewarding next steps with you.


What is Really in a Name?

Recently I was involved in a conversation set out to rename a company. As names were tossed into the ring and opinions of like and dislike were becoming more and more vocal, it made me stop and think — “What is really in a name?” Whether it’s n…



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Posted by: Stefanie Lightman, 07/27/2010

WHY !?

When my kids reached the age of about three or four they started to ask us WHY. In the beginning it was about the basic things in our daily life, later they expanded it in almost every direction, and by the time they hit puberty they started questionin…


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Posted by: Daniel Kraft,


The thing is, I love it more than I hate it

So, last week I completed my second move to Manhattan.  The first one was last month, with lots of stuff but no dogs.  This time, I drove by myself from Ohio to NYC with my two dogs and a mini-SUV full of more stuff.  It s…



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Posted by: Dean Lenzotti, 07/13/2010

Think Globally, Act Locally
Posted by: Stefanie Lightman, 07/07/2010
A Crazy Cake & the “Triple Dip” Sales Tool
Posted by: Dean Lenzotti, 05/24/2010
Flat or Matrix.. Is that really the question?
Posted by: Stefanie Lightman, 04/11/2010
Meet me at CeBIT
Posted by: Daniel Kraft, 03/02/2010
Online Marketing Summit – THE event for marketers
Posted by: Stefanie Lightman, 03/01/2010
If It Doesn’t Fit, Don’t Force It
Posted by: Stefanie Lightman, 02/24/2010
Alltagstaugliches Enterprise 2.0
Posted by: Daniel Kraft, 02/22/2010