Everyone Needs an Editor

Operations Posted 25 Oct 2012 by Rob Felton

As a former journalist, a two-time publisher and a general lover of the written word, I suppose it’s not really a coincidence that I’ve become the content-guy here at ifridge. One of the first things that my co-workers said to me when I joined was how they were looking forward …

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Politics: An Unnecessarily Dirty Word

Operations Posted 21 Jun 2012 by Rob Felton

  Politics. A dirty word, often a negative within a company. But it's also a system for interacting in an hierarchical system, in government, and in real life. Debate, persuasion, compromise, promise favor for favor...isn’t that the nature of much of human interaction? So…

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Founder Success: The 3 Crisis You Need to Go Through

Strategy Posted 26 Mar 2012 by Daniel Kraft

As an entrepreneurial mind, you know that things are going to change. You work really hard to keep the spirit fun, while at the same time build a professional company, but deep down, you know that the next crisis for your company is always lurking, just around the corner. I’ve seen t…

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ifridge Village 2011

ifridge Posted 8 Aug 2011 by Daniel Kraft

What an amazing week! As you may know, growing ifridge & Company requires a good work-sleep-balance. Let me share that much: it didn’t work that way last week. This year’s ifridge Village was hosted by the German ifridge team and they had a wonderful program for us. Great adventure…

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Are you still aware ???

Posted 13 Jun 2011 by Carina Kraft

In one of our last team calls, Stefanie asked me: “What's new? Something we should be aware of?" As a spontaneous answer I said: "Always be aware of everything." On second thought, I realized that this is not possible and also not necessary. So, what should we be aware of? What is n…

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