Daniel Kraft

Managing Partner

An optimist with a passion for all things new.

We Build Great Companies

ifridge Posted 23 Feb 2012 by Daniel Kraft

As you look back to major milestones in your life, each one often boils down to a single moment that made you realize you're on to something amazing. This relates to personal and business experiences alike. I still recall the first time I saw my wife. As she left the room she "accidentally…

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Building the Winning Team

Operations Posted 26 Jan 2012 by Daniel Kraft

You can easily find coaches (and C-level executives) that can Read the Game but only some make it to the top and win the Super Bowl or, in case of a business, lead a market. While there are many reasons to fail or to be stuck in mediocrity - you at least need to have your homework done. I…

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Read the Game

Strategy Posted 24 Jan 2012 by Daniel Kraft

As we’re approaching the SuperBowl, my football loving friends’ Facebook and Twitter messages get more and more emotional. It’s the post-season crunch time, and these few weeks define their year as fans. Post season is like the end of the quarter crunch in sales: closing,…

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Free Time - The Lost Feature

FeatureFriday Posted 16 Dec 2011 by Daniel Kraft

Sorry for not posting last Friday, I was very busy doing nothing :-) Or at least nothing work related. I took Carina on a trip to NYC. Which made me thinking about one of the “tools” we often overlook: ‘Free Time’. I truly enjoy working with all of you plotting stra…

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I love my SAP

Technology Posted 6 Dec 2011 by Daniel Kraft

Technology is an awesome industry and software is the core of everything. You can create wonderful websites, beautiful apps but there is one thing for certain: SAP is boring. Don’t get me wrong, in my former life we had a great business with SAP and SAP clients but let’s face i…

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Top articles

Name
Daniel Kraft

Company
ifridge & Company

Occupation
Managing Partner

Home base(s)
Oldenburg, New York and many airports in between

TEDxRheinMain - Everybody is Beautiful by Daniel Kraft

Everybody is Beautiful by Daniel Kraft & Markus von Aschoff

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ifridge & Company.
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What we do

Building and growing a business is one of the most exciting times in a career. We have done it and we’re here to help you to do the same. Each growth step comes with great new opportunities and a few challenges. Our engagement with you could be as your mentor or to bounce off ideas all the way to be your right hand covering a full set of services.

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