Elise Segar

Specialist, Sales Strategies

I am passionate about family, sales strategy and all things social.

Where Are My Leads!?!

Marketing Posted 22 Mar 2012 by Elise Segar

  Where are My Leads!?! This is something b2b marketers and sales managers hear in their sleep... We’ve all been there when inbound leads are down, or even non existent and we have a pipeline that needs filling. There are many reasons why inbound lead activity can be low, from…

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Work Hard, Play Hard, Work Harder...

Event Posted 21 Feb 2012 by Elise Segar

The title of this post seemed to be the theme of the recent ifridge Village in Maui last week. Our team came together from Germany and the US to work hard and play hard. The lines between work and play were definitely blurred at times. I was thinking about why this was and here is what I c…

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Old Faithful -A.K.A. LinkedIn, still a powerful tool for sales

Marketing Posted 5 Dec 2011 by Elise Segar

  If you ask most professionals if they are on LinkedIn, chances are they will say yes. We all have our LinkedIn profiles with (hopefully) up to date information about our professional career, a nice (in most cases professional) photo and usually a few good recommendations about our …

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It's all in the Follow Up

Marketing Posted 18 Oct 2011 by Elise Segar

Great marketing plans need even better follow up. Often times there are missed opportunities from Marketing campaigns because we are not following up correctly, or at all. How many times have you attended an event or an online webinar and received a random follow up call or email weeks, o…

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The Best Kind of Networking

Marketing Posted 29 Sep 2011 by Elise Segar

Last Friday I had the opportunity to volunteer my time at a Charity Golf Tournament supporting Youth Hockey. I wanted to reflect on a few things that stood out on the day of the event. Kids play in the rain and so should we The first thing that stood out was the weather. The forecast…

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Name
Elise Segar

Company
ifridge & Company

Occupation
Specialist, Sales Strategies

Home base(s)
New York, NY