Where are My Leads!?!
This is something b2b marketers and sales managers hear in their sleep... We’ve all been there when inbound leads are down, or even non existent and we have a pipeline that needs filling. There are many reasons why inbound lead activity can be low, from…
The title of this post seemed to be the theme of the recent ifridge Village in Maui last week. Our team came together from Germany and the US to work hard and play hard. The lines between work and play were definitely blurred at times. I was thinking about why this was and here is what I c…
If you ask most professionals if they are on LinkedIn, chances are they will say yes. We all have our LinkedIn profiles with (hopefully) up to date information about our professional career, a nice (in most cases professional) photo and usually a few good recommendations about our …
Great marketing plans need even better follow up.
Often times there are missed opportunities from Marketing campaigns because we are not following up correctly, or at all. How many times have you attended an event or an online webinar and received a random follow up call or email weeks, o…
Last Friday I had the opportunity to volunteer my time at a Charity Golf Tournament supporting Youth Hockey. I wanted to reflect on a few things that stood out on the day of the event.
Kids play in the rain and so should we
The first thing that stood out was the weather. The forecast…