Rob Felton

Senior Associate

Marketing, sales, business development - I'm the intersect, trying to figure out how to make each one better

Culture, Strategy, and Content--What's for Breakfast Again?

Strategy Posted 10 May 2012 by Rob Felton

If culture eats strategy for breakfast, as Peter Drucker so famously suggested, how does one enable great strategy? And if content is the heart of all communication, be it among your co-workers, clients and partners, how does that connect back to both culture and strategy? I’ve spen…

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The Right Way

Strategy Posted 9 Apr 2012 by Rob Felton

April is my favorite time of the year. The flowers are starting to bloom, spring is in the air, and all I have on my mind is playoff hockey.*  Hockey. Might be a strange thing for a British expat, but my love of clean sheets of ice, power plays and the end-to-end rush was birthed at …

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I (heart) Chipotle--Or Why Marketing is a Balancing Act

Marketing Posted 5 Mar 2012 by Rob Felton

Sometimes, in the crush of day-to-day needs of lead-generation and other sales-focused activities, we marketers forget the other side of the brand / demand equation. Other times we get lost in the brand-defining activities and forget that we have to drive sales. The eternal tug of war that…

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The Power of Shared Experiences

Event Posted 18 Feb 2012 by Rob Felton

As we get towards the end of ifridge village 2012 and all the fun, energy and excitement that we have had is starting to become a blur of mental and physical exhaustion. But what I’m sure about is that we will be talking about this event together with each other, and those who join o…

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Me and Brad Pitt

Strategy Posted 9 Jan 2012 by Rob Felton

Or learning the difference between something you can change and your DNA   We all deal with disappointment. From an ill-received product launch, to a PR blunder or a missed quarter, sometimes the cards don’t always fall the way we want them too. But these are things that we …

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Name
Rob Felton

Company
ifridge & Company

Occupation
Senior Associate

Home base(s)
New York, NY

iFridge

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ifridge & Company.
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Building and growing a business is one of the most exciting times in a career. We have done it and we’re here to help you to do the same. Each growth step comes with great new opportunities and a few challenges. Our engagement with you could be as your mentor or to bounce off ideas all the way to be your right hand covering a full set of services.

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