Yesterday, Daniel Kraft presented at the TEDx in Frankfurt and as you may have seen by my recent recent tweets and posts I was really excited to be attending. If you haven’t heard of TED, I highly recommend you explore the great content these events provide. For me, it was the first TED event and having Daniel as one of the speakers made it even better.The theme of the event was “Identities: Nothing stays the same. Not even You!” and each session touched on this idea in various forms. In Daniel’s session he tied this closely to how clarifying your identity as an organization is part of the journey to be successful. Stay tuned and we will post the video as soon as it’s available.Special thanks to Bianca Gade of netmedia for introducing us to the right people. The agenda included a total of 9 speakers and the great Ossie Urchs did a fantastic job walking us through the day. Besides Daniel’s presentation there were several highlights:
As with all his presentations Gunter Dueck from IBM entertained the crowd by spinning the left-side, right-side brain story, which was a great memory from his appearance at the RedDot Day in 2005. What we now learned was his secret hobby as the author of a vampire novel. Michael Altendorf touched on the sensitive issues of virtual identities and opened my mind to many of the newer trends on the horizon. Also very interesting with a personal touch was Steven Sasseville’s presentation on “A Sense of Identity” which he nicely connected to a personal story of his father teaching him to be himself, enjoying humor and giving lots of room for day dreaming.
It was all this talk about identity that made me think about our own identity at ifridge & Company. Since the very first day we have been growing - growing as individuals, growing as a company, and growing with our clients. And with this growth our identity has evolved into a clearer picture for not only us but for those that have been following us through this journey. Of course as an organization we have a clear vision but it’s our identity that really expresses “who we are” and “what we do”. Our identity is defined by the context of our customers, partners and the team and is something we continue to shape together with you, our followers. Let us know how you see our identity, give us this outside-in perspective and continue this great conversation started yesterday at the event.
