Braintribe

Braintribe is an incubator for innovative solutions to better connect people, processes and information, with the courage of being different. Braintribe has been known for more than 10 years as an innovative provider of holistic information management. Braintribe’s solution, CSP (Content Service Platform), is an agile content and information management platform that simplifies the context-appropriate use of the wealth of available information, both structured as well as unstructured. CSP can solve complex, long lasting information challenges with the fastest time to value in the market, even while supporting enterprise ready infrastructures and leveraging our customers’ existing investments.

Sometime you need more than new eyeglasses to get better vision

For Braintribe, their tagline “the courage of being different” is a way of life – but in a business world that is a kind of expression that is not always appreciated. Torn between being a great technology team and the market requirements for solutions, we worked with Braintribe on aligning the business with the great vision of the company.

Gifted with great technology skills and faced with limited resources, Braintribe was looking to concentrate on key activities while keeping the business growing. The objective was to align the entire organization behind a set of key differentiators that could be applied to both the technology being built as well as the marketing messages. 

Learning to be different, a symphony in four parts

• Nailed down four key differentiators that set Braintribe apart from any other vendor.
• Tested their accuracy to determine how Braintribe could improve on them.
• Developed action plans to prioritize its inbound and outbound activities in marketing and product development directly aligned with these differentiators.

 

And difference creates value

• The team is now dedicated to building the best technology as its focus
• The company provides core technology, and solutions are developed jointly with partners.
• The vision and the daily work are now aligned, freeing creative energy and resources.

We’re serious about having the ‘courage of being different’ affect what we do every day as a business. We were excited to partner with ifridge & Company on many initiatives when we saw that they were willing to look at issues regarding our business in a fresh, different way. And we are very proud to impact the new ifridge website with this courage.— Stefan Ebner, CEO, Braintribe