We have a passion for helping to fulfill the dreams of innovators and entrepreneurs by turning their great ideas into great businesses. Get to know us, as we may work together for a long, long time.
Daniel Kraft is the founder and driving force behind the ifridge vision. He is a passionate speaker, great communicator and tech junky.
Stefanie Lightman is the ifridge co-founder and the one that gets things done. Passionate about marketing on all levels: as practitioner, educator and thought leader.
Markus von Aschoff has a passion for building the bridges between technology & strategy. He is a member of the ifridge & Company management team overseeing the strategy offering and the German operations.
Carina Kraft is the one that makes sure we deliver on all the great ideas we have to do good.
Jens Haack is the one that keeps it all on track. Numbers, processes and structure - it's all about execution and walking the talk we give to our clients.
For us, it's all about building great companies. We are motivated by groundbreaking ideas and passionate people who have the courage to turn their vision into reality.
As a global team of entrepreneurs, we draw from our extensive experience in turning brilliant ideas into revenue in a wide range of disciplines. We have been in your position of building or running a business many times, which has led to a deep rooted passion for blending the strategic and operational aspects of building a company. We view ourselves as team members to the entrepreneurs we serve.
Your courage to start a company earns our respect, and we enjoy getting to know you. We always work directly with you, and to us, the structure of your business is less important than your vision and the people on your team. Ideally, you have had some initial success and want your organization to take the next step. We typically work with companies smaller than 100 people and where the founder is still involved.
Building and growing a business is one of the most exciting times in your life. We have done it, and we know that each step in the growth process comes with great new opportunities as well as a few challenges. Our engagement with you could range from being your mentor all the way to serving as your right hand person covering a full set of services from go-to-market, to innovation, to operations, all with strategy at the core.
We believe great ideas should be supported. If your vision is strong but the time isn’t right, we’ll buy you coffee and discuss your dream. Once the time is right, we’re sure you’ll remember that coffee. Depending on the relationship, we can be flexible on compensation, which can range from all cash to all equity, or somewhere in between. In the end, we’re entrepreneurs too, and want to see you succeed.
Building market momentum for the next generation
Enterprise Content made simple
A Leader in Information Quality Management
Courage of Being Different