Just recently we’re working with an innovative company based in Austria, Braintribe. We were so intent on telling a business story that we almost overlooked what Braintribe is really about - truly a technology company. And so are the people - real technologists.
It’s this dedication and focus on technology that makes the company so great. They are kind of the plumber of the IT business. They connect basically everything … people, process and content. While that is not really new, the thing that seems to be unique is, that it actually works.
Think of it like a unified pipe system that provides your business with all it needs, like your house is provided with energy, water, gas you name it. In the digital economy it is crucial to have all of that at the right time, the right place and most important in the right context. And ideally in one system. And this is where the geek factor kicks in: there is no such thing as one system. In fact, regardless how many vendors tell you to switch to their “one system” it will never work. Why, because the business world is way to dynamic to have one system covering all your needs.