We believe there is no alternative to building a plan. If you are detailed on the large amounts like people, travel, office space and marketing and keep it simple on the small items, you’ll have a solid foundation in no time, just as you need to make sure your team is robust enough to last the whole season. And don’t forget: cash is king in business. Deal closing is just the beginning, so make sure you collect cash fast and have a clear understanding what amounts are leaving the house. You can easily fill the stadium if you give tickets away for free, but that doesn’t pay the bills.