Dean Lenzotti

Writer in Residence

and so it is,

Exceeding Limits, Pragmatically

Innovation Posted 25 Jan 2011 by Dean Lenzotti

  I came upon this article about an interesting ad at the Hamburg airport. The agency that created it was directed by the client to come up with an ad that ‘exceeds limits’, and they designed it with only half the letters, such that the reflective floor completed the word…

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Stuck in a Good Rut

Innovation Posted 23 Nov 2010 by Dean Lenzotti

  I like grocery delivery.  I started it when I first moved to NYC.  It is amazing since it can cost less than non-virtual shopping and is great for big items like cases of beer since I don’t have a car and don’t want to pull one of those wire carts around. &nbs…

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What's Your Grilled Cheese?

Strategy Posted 4 Nov 2010 by Dean Lenzotti

I recently noticed a few at-first-glance-odd marketing techniques in NYC.  On the subway, I noticed the subtlety of the phone number of this law firm.  The fact is, I’d never remember the law firm’s name, but sure enough when I am in trouble I know now the digits to…

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The Thing is, I Love it More than I Hate it

ifridge Posted 13 Jul 2010 by Dean Lenzotti

So, last week I completed my second move to Manhattan.  The first one was last month, with lots of stuff but no dogs.  This time, I drove by myself from Ohio to NYC with my two dogs and a mini-SUV full of more stuff.  It started with a positive energy whe…

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A Crazy Cake & the "Triple Dip" Sales Tool

Operations Posted 23 May 2010 by Dean Lenzotti

So after reading the story written by my colleague at ifridge & Company, Stefanie Lightman, about the cake she made and couldn't transport, I thought of last year when I had a cake made for my parents' anniversary party. I had a few phone and email conversations with a b…

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Profile

Name
Dean Lenzotti

Company
ifridge & Company

Occupation
Writer in Residence

Home base(s)
Manhattan, NYC, USA (aka 'crazy town')