As I am now a week on Maui/Hawaii for ifridge Village: Hawaii and have enjoyed some activities across the island I learned a lot about the Hawaiian way of life. It is the Aloha spirit that defines and characterize a whole ethnic group.
It is not only a term of welcome but also a gesture that allows the meet up of different groups, nationalities and cultures on a place where they can live together with mutual appreciation and honor. Aloha reflects the internal constitution of a person and a society and is not least shown by kindness, charity and patience but also by love for their nature.
We at ifridge call it sustainability in regards of people, environment and business and it is one of our core principles, as we believe it is an integral part of being a truly successful business. So not only that we make efforts to protect our environment, educate our employees and provide a friendly working atmosphere. We also see economic potentials within the industries around cleantech and people focused themes.