Markus von Aschoff


If you can envision it, you can do it.

A Game Changing Event

Event Posted 30 May 2013 by Markus von Aschoff

Every year, we invite entrepreneurs to come over and experience The Big Apple. And we do anything to it make a great event. So last year, for example, we had investors, successful entrepreneurs and subject matter experts sharing their stories about why The Big Apple is the best place to b…

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Valley, Alley, Zhongguancun

Innovation Posted 28 Aug 2012 by Markus von Aschoff

Do you know the common denominator of Silicon Valley, Silicon Alley and Zhongguancun? All of them are hotspots of digital innovation. While our office is located in Silicon Alley (New York) and we have been exploring Silicon Valley since 2010, we recently have had the chance to meet a grou…

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Go to Market - Go for Goal!

Marketing Posted 11 Jun 2012 by Markus von Aschoff

Whether discussing soccer or business, the only thing that counts at the end of the day is the result. Thanks to Jürgen Klinsmann, who changed the face of German soccer, every single player on the German national team is committed to a common vision and goal—it’s soccer at…

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Choose your battles

Strategy Posted 16 Apr 2012 by Markus von Aschoff

Are you on the road a lot? Do you know how to make travel time as productive as possible? While I usually try to go by train to leverage the time to work, quite often I have to choose between five hours on four different trains or three hours in the car. What is the better choice?Going by …

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Cleantech—Great Innovations Ahead

Cleantech Posted 8 Mar 2012 by Markus von Aschoff

Do you recognize this feeling: when you start something and you know for certain you are on to something great? It is the feeling in your gut which tells that you are on the right track, although some people around you question your approach. Quite often you experience this when you try in…

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Markus von Aschoff

ifridge & Company


Home base(s)
A lot of beaches at the Weser, Brake and Oldenburg