The company reception area is messy and the brochures are from last year. Not acceptable, right? So why do we see so many company’s neglect their Web presence? Today, our prospects, customers, and partners visit our Web site well before they even make it into the front door of our business. This is not unique by industry. Just as it is expected that you have a front reception that is appropriate for visitors, people expect that your Web presence have the same amount of respect for site traffic. So why would you neglect this extremely important first impression?