Like the age old debate of “which came first, the chicken or the egg”, I question a newer but yet similar topic “which comes first, the company name or the URL”. Recently I was having a dialogue with an entrepreneur who is starting his own company. We were exploring company names and my first reaction was to open my laptop and connect to Go Daddy because in my opinion, would you really choose a company name with an unavailable URL?
Today your web site is as important as the reception area when you first enter your building. Why would you put the entrance to your company behind a different name? So with this in mind we started the search for a new company name. It turned out the first name explored was not available and was in fact already in use by another established company. The company was in another state, but still the chances of confusing future clients was there. We started to develop different combinations of the name to find a URL that fit and that’s when it hit me - would you really jeopardize such an important component like the web address just to keep the name you originally liked?
The game has changed for starting a company. Online presence is a priority and building a brand will only be successful if you start with this key initiative in mind.