Home > Team > Stefanie Lightman > Stefanie's Posts

Stefanie's Posts

Can You Really Measure ROI

Thursday, 27 June 2013 · Posted by Stefanie Lightman
Sales, Marketing, Analytics · Comments (0)

Part of any good strategy is to understand what drives your business. Marketing savvy organizations understand the concept of demand generation, the impact it has on sales and the metrics you should watch to understand the ROI of your marketing efforts. Over the last years this conversation has got… Read more

What Took You So Long?

Wednesday, 24 April 2013 · Posted by Stefanie Lightman
Technology, Inspiration, Vision · Comments (0)

For those of us who have worked with Daniel, it was no surprise that he was nominated and announced as one of the NEXT 100 Top Influencers of 2013. As this week rolled around and Daniel headed off to the event, I started to think, “why am I not surprised?” The Top 100 have been chosen as the mos… Read more

Fear Factor

Wednesday, 06 March 2013 · Posted by Stefanie Lightman
Community, Social, Technology · Comments (0)

We’ve been working on some new demand generation campaigns at NewsGator, and our friends at Faction Media presented the first of three concepts this week. The ideas (all of which I liked) ranged from edgy messaging highlighting the downside of not using enterprise social software to an approach t… Read more

Happy Holidays from ifridge

Thursday, 27 December 2012 · Posted by Stefanie Lightman
Comments (0)

As we take time off to celebrate the holidays, we wanted to take a few moments to say thank you and happy holidays to the entire ifridge family. 2012 was a great year with my exciting adventures. We kicked off the year at ifridge Village in Hawaii, 4 days of work and play on the beautiful island of … Read more

Vegas: a Love / Hate Relationship

Thursday, 29 November 2012 · Posted by Stefanie Lightman
Business Development, Motivation, fresh ideas · Comments (0)

Every time I land in Vegas, I get an anxious feeling around the idea that I am about to spend several days in a city which is filled with crowded venues, loud gambling, and lots of cigarette smoke. As you exit the plane the chimes of the slot machines start and you know it’s not going to end a… Read more

Can You Really Measure ROI

Thursday, 27 June 2013 · Posted by Stefanie Lightman
Sales, Marketing, Analytics · Comments (0)

Part of any good strategy is to understand what drives your business. Marketing savvy organizations understand the concept of demand generation, the impact it has on sales and the metrics you should watch to understand the ROI of your marketing efforts. Over the last years this conversation has got… Read more

What Took You So Long?

Wednesday, 24 April 2013 · Posted by Stefanie Lightman
Technology, Inspiration, Vision · Comments (0)

For those of us who have worked with Daniel, it was no surprise that he was nominated and announced as one of the NEXT 100 Top Influencers of 2013. As this week rolled around and Daniel headed off to the event, I started to think, “why am I not surprised?” The Top 100 have been chosen as the mos… Read more

Fear Factor

Wednesday, 06 March 2013 · Posted by Stefanie Lightman
Community, Social, Technology · Comments (0)

We’ve been working on some new demand generation campaigns at NewsGator, and our friends at Faction Media presented the first of three concepts this week. The ideas (all of which I liked) ranged from edgy messaging highlighting the downside of not using enterprise social software to an approach t… Read more

Happy Holidays from ifridge

Thursday, 27 December 2012 · Posted by Stefanie Lightman
Comments (0)

As we take time off to celebrate the holidays, we wanted to take a few moments to say thank you and happy holidays to the entire ifridge family. 2012 was a great year with my exciting adventures. We kicked off the year at ifridge Village in Hawaii, 4 days of work and play on the beautiful island of … Read more

Vegas: a Love / Hate Relationship

Thursday, 29 November 2012 · Posted by Stefanie Lightman
Business Development, Motivation, fresh ideas · Comments (0)

Every time I land in Vegas, I get an anxious feeling around the idea that I am about to spend several days in a city which is filled with crowded venues, loud gambling, and lots of cigarette smoke. As you exit the plane the chimes of the slot machines start and you know it’s not going to end a… Read more