ifridge & Company

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Guarantee a Standing Ovation

IfridgePosted 17 May 2011 by Stefanie Lightman

I was recently asked to develop a course module for the Online Marketing Institute. My session will address Integrated Strategy & Planning as the first section in a course developed to address the fundamentals of online marketing. As I sat and recorded my session, which w…

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How to become a Billionaire, not just a Millionaire

TechnologyPosted 06 May 2011 by Daniel Kraft

There has never been a better time to have a great idea and work like crazy to make it a success. Just have a look at the valuations. Twitter raised new funding at a valuation of $4 billion in December, Zynga’s latest number is $8 billion, even the B&B online version airbnb i…

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The Plumber - Why Technology is Needed

TechnologyPosted 02 May 2011 by Daniel Kraft

In our line of work, we spend the majority of our time working with innovative companies helping them to articulate “who they are” and “what they do” into a powerful business message. While many of them are founded on great technologies, it’s often our job…

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Taking a Wrong Turn and Making it Right

IfridgePosted 19 Apr 2011 by Stefanie Lightman

The other day I was headed to a meeting and while I was following my GPS, it led me down a one-way street the wrong way. As I looked at the 5 lanes of oncoming traffic, I panicked and sat frozen not knowing what my next move should be. This moment got me thinking. As a leader, you ar…

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Less Investors, More Money: State of the VC Business

StrategyPosted 12 Apr 2011 by Daniel Kraft

These days we see an interesting phenomenon. While the climate for new businesses and new investments is looking better by the day and the recent economy down-turn is already ancient history, the Venture Capital (VC) industry is haunted by the ghosts of the past (once called “dot…

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who is
ifridge?

As a global team of entrepreneurs, we draw from our extensive experience in turning brilliant ideas into revenue in a wide range of disciplines.

ifridge Team

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ifridge Backstage - Facebook

Contact us

North America
1575 Harbor Blvd
Weehawken, NJ 07086-6894

Europe
Poststr. 1
26122 Oldenburg, Germany

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ifridge & Company
All rights reserved.

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We Build Great Companies

For us, it's all about building great companies. We are motivated by groundbreaking ideas and passionate people who have the courage to turn their vision into reality.

Who We Are

As a global team of entrepreneurs, we draw from our extensive experience in turning brilliant ideas into revenue in a wide range of disciplines. We have been in your position of building or running a business many times, which has led to a deep rooted passion for blending the strategic and operational aspects of building a company. We view ourselves as team members to the entrepreneurs we serve.

Who You Are

Your courage to start a company earns our respect, and we enjoy getting to know you. We always work directly with you, and to us, the structure of your business is less important than your vision and the people on your team. Ideally, you have had some initial success and want your organization to take the next step. We typically work with companies smaller than 100 people and where the founder is still involved.

What We Do

Building and growing a business is one of the most exciting times in your life. We have done it, and we know that each step in the growth process comes with great new opportunities as well as a few challenges. Our engagement with you could range from being your mentor all the way to serving as your right hand person covering a full set of services from go-to-market, to innovation, to operations, all with strategy at the core.

How Does It Work

We believe great ideas should be supported. If your vision is strong but the time isn’t right, we’ll buy you coffee and discuss your dream. Once the time is right, we’re sure you’ll remember that coffee. Depending on the relationship, we can be flexible on compensation, which can range from all cash to all equity, or somewhere in between. In the end, we’re entrepreneurs too, and want to see you succeed.

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