ifridge & Company

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Founder Success: The 3 Crisis You Need to Go Through

StrategyPosted 26 Mar 2012 by Daniel Kraft

As an entrepreneurial mind, you know that things are going to change. You work really hard to keep the spirit fun, while at the same time build a professional company, but deep down, you know that the next crisis for your company is always lurking, just around the corner. I’ve se…

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Staying Power - The Long Tail of SXSW

EventPosted 21 Mar 2012 by Daniel Kraft

Building a company, going to a party, travelling in the US … they have one thing in common: you need staying power. The same is true for SXSW. It had already started when I left our NYC office and the woman at the front desk wished me a great time at “south by” &hell…

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I Was a SXSW Virgin

EventPosted 19 Mar 2012 by Stefanie Lightman

We arrived at SXSW late Friday night and being a foursquare user, I immediately checked in. The first thing that popped up was a new badge (yes, I am one of the people who like the whole gamification of foursquare) SXSW Virgin. Of course I was excited, new badge, lots of points the usu…

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Cleantech—Great Innovations Ahead

CleantechPosted 08 Mar 2012 by Markus von Aschoff

Do you recognize this feeling: when you start something and you know for certain you are on to something great? It is the feeling in your gut which tells that you are on the right track, although some people around you question your approach. Quite often you experience this when you tr…

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Meet Us at SXSW

EventPosted 05 Mar 2012 by Daniel Kraft

We’re just back from ifridge Village and already we’re back on tour to the next adventure. While Markus is covering CeBIT, Stefanie and I are heading to Austin, TX to report live from SXSW. The event has been criticized of loosing it’s mojo, but a lot depends how you …

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who is
ifridge?

As a global team of entrepreneurs, we draw from our extensive experience in turning brilliant ideas into revenue in a wide range of disciplines.

ifridge Team

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ifridge Backstage - Facebook

Contact us

North America
1575 Harbor Blvd
Weehawken, NJ 07086-6894

Europe
Poststr. 1
26122 Oldenburg, Germany

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ifridge & Company
All rights reserved.

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We Build Great Companies

For us, it's all about building great companies. We are motivated by groundbreaking ideas and passionate people who have the courage to turn their vision into reality.

Who We Are

As a global team of entrepreneurs, we draw from our extensive experience in turning brilliant ideas into revenue in a wide range of disciplines. We have been in your position of building or running a business many times, which has led to a deep rooted passion for blending the strategic and operational aspects of building a company. We view ourselves as team members to the entrepreneurs we serve.

Who You Are

Your courage to start a company earns our respect, and we enjoy getting to know you. We always work directly with you, and to us, the structure of your business is less important than your vision and the people on your team. Ideally, you have had some initial success and want your organization to take the next step. We typically work with companies smaller than 100 people and where the founder is still involved.

What We Do

Building and growing a business is one of the most exciting times in your life. We have done it, and we know that each step in the growth process comes with great new opportunities as well as a few challenges. Our engagement with you could range from being your mentor all the way to serving as your right hand person covering a full set of services from go-to-market, to innovation, to operations, all with strategy at the core.

How Does It Work

We believe great ideas should be supported. If your vision is strong but the time isn’t right, we’ll buy you coffee and discuss your dream. Once the time is right, we’re sure you’ll remember that coffee. Depending on the relationship, we can be flexible on compensation, which can range from all cash to all equity, or somewhere in between. In the end, we’re entrepreneurs too, and want to see you succeed.

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