There are hundreds of studies about social media and you might just give up and do it, just as everybody else is doing it. While there is nothing wrong with that, you should know why you and your business are doing it! And it is very simple: better business! You’ll have more revenue, more innovation, more everything. Because at the very core, it leads to better communication and I believe this is the key to success in almost every case. Just a word of advice: tools D O N O T M A T T E R! You can build it with almost everything, from Sharepoint to Jive, from Salesforce to Open Text and even with IBM. You need just two things: a strategy and passion. Strategy you can buy and passion you can develop. And if you struggle, call me and for a coffee or a beer, I help you get started!