Dialogues with organizations like Sony or IBM suggest that their best practice for innovation is to let the people focus on either product genius or management talent. While having new ideas is awesome, getting them to market is very hard and needs a different skill set. To transform a good idea into commercial success, the genius needs someone with management skills to push it through the beauty contest and win the mind of the decision makers. While getting things “through” makes a manager successful, it may turn into a routine to fight for often meaningless topics or for someone else’s opinion. Some managers may quit to start their own business, but often they fail, because they are not equiped with the entrepreneurial spirit needed to succeed. IBM, Sony and others capitalize on that by matching the skills to a manager/genius combo to bring innovation to the market.