Would you have recognized that Mark Zuckerberg was onto something in his early days? I am sure, even if I had met him, I would have never imagined what he made out of his idea. During the last weeks I had the chance to meet dozens of potential European ‘Zuckerbergs’ while presenting at events like O’Reilly’s Global Ignite week, Seedlounge, Echtzeit IX Berlin and Startup Camp Berlin.
At all those events I learned a lot from these great minds about new ways of facilitating dialogues about music, bringing the experience of a page-turning book into the web, making meetings impactful, finding a taxi-like ride via a marketplace on your most convenient device, and many more.
To have an idea is a great start, to have a product is fantastic -- but it is crucial to pitch it from the very beginning and act fast to make the most out of it. All of the entrepreneurs agreed, that they were focusing entirely on building the great product and cared less about marketing (a typical European quality, as we pointed out at the German American Chamber of Commerce Event). Now being able to show version 1.0, the marketing machine needs more time to start.
Don’t get me wrong, it is crucial to work on a product to prove your idea, but the lessons learned from all the people I talked to was about start marketing at the same time. Even if you have no product to show, take a little time and clearly articulate who you are and what you do. By the way, this is the most successful way to get funding in Silicon Valley, like ujam shows.
During your startup process, always ask yourself whether you are making progress on delivering your idea AND are you are making progress on pitching your idea?. If you need support on the latter, let us know. We are looking forward to hearing more about your idea.