I can no longer count the number of conversations I’ve had with fellow marketers about Twitter. For those that have embraced it, the benefits are obvious. For those who have not yet entered this world, it seems to be a confusing concept and hard to recognize the true benefits. I must admit, I sit somewhere in the middle. I am completely in favor of Twitter and follow it with fascination as marketing has now become a 140 character opportunity. And hey, with 10 million visitors reported in February 2009, can you really afford to ignore it?