The other day we were having a discussion around roles and responsibilities within an organization and the topic of internal newsletters came up and I immediately commented that internal communication is the task of marketing. But ifridge co-founder and frequent opponent in motivational debates, Daniel, argued that it was more of an operations or executive office responsibility. Why? Because so much of internal communication goes beyond marketing and should include the bigger vision, matters of innovation and driving productivity. This conversation made me start to think, should all these tasks really belong in Marketing. Most of the organization is already challenged by resources and budgets and marketing is no different. If our time is spent on these internal activities then inevitably something else will suffer.