On Tour - Come and Meet
Then as July roles around, I get to spend time with many of you as I join the OMS Summer Tour. I’ve enjoyed these events for years both as a customer and even more as an instructor. There is no better place for marketing professionals to network, share ideas, and learn from industry experts and peers.
Jersey City, NJ – July 12th
Boston, MA – July 15th
Atlanta, GA – July 19th
Chicago, IL – July 26th
If you are able to come out to any of the upcoming venues, let me know and we’ll grab coffee.
Everybody is Beautiful: The Power of Differentiation
My presentation is “Everybody is Beautiful: The Power of Differentiation in the Digital Economy”. So what’s this all about? As marketers we must find the right balance to express “what we do” with “who we really are” as the audience is listening on all channels. We will explore how to better identify your company’s unique value and deliver an integrated positioning offline, online and even social.
From Big Picture to Execution
When you look at the role of marketing, we deal with many factors and in today’s competitive market, we so often feel the pressure to drive things forward and loose site of defining a clearly articulated vision and strategy. We jump to execution before we paint the bigger picture. My colleague Markus touched on this very challenge in a recent blog post as well. With this in mind, I’d like to take the time to explore the power of differentiation and how when executed well can lead to success.
So that’s my summer plan. I hope you are embarking on an equally exciting adventure and perhaps we’ll see each other on the journey.