Everybody is Beautiful - The Power of Differentiation in a Digital Economy
Tuesday, August 23, 2011 12noon EDT
Beauty is a relative term and just as much we enjoy it, we have difficulties to really explain it. Just as little details make the difference in human relationships, businesses need to be able to express their unique values in just the right light to build strong customer relationships.
In a digital economy businesses have the amazing opportunity to express their unique value - share their beauty in new ways. Yet, as online marketers we need to find the right balance to express “what we do” with “who we really are” as the audience is listening on all social channels.
This session will take you on a tour to help you better identify your company’s beauty and to deliver an integrated positioning offline, online and even social. Topics covered during this webinar will include:
• Identifying your company’s unique positioning
• Translating your unique value - your beauty - online
• Leveraging the power of Social to better understand your perceived value
The session is based on a whitepaper we published earlier this years and being delivered by the Online Marketing Connect Community.