The beauty about the last game of the year is … that it is the last one. You don’t have to worry about tomorrow, you just need to focus on this last night. Imagine you could to the same in business, focus on one cut clear goal! Not possible? It absolutely is! When you run a great campaign, everything that you do from a sales and marketing point of view is tailored around a specific story, about your product and how it can help solve a business problem for your potential clients. From outbound emails to social media, call-scripts for tele-sales and tools to help your front line sales people close the business, everything is pushing in the same direction.