We all have days when we feel this way, but are you finding this to be a constant struggle? Overcome the leadership crisis.Let us help you!
We know that it's hard, no matter how many times you practice in front of the mirror or your webcam, to tell your story so that others can understand your business within a minute or two. But remember, what’s important to you about your company and vision might not be what’s important to your customers and partners. You can’t lose that passion for what you do well since, after all, that’s what makes you the entrepreneur you are today. But also need keep in mind what your audience needs.You might want to consider using the ifridge way. Our ebook “Everybody is Beautiful” digs into the power of differentiation and reminds us that “beauty is in the eye of the beholder.” Let us take a look at your key differentiators from the inside-out (how you want to express things) and outside-in (how the market sees you) and find the right balance.When we meet with entrepreneurs, there is often something preventing them from taking the next step in expanding their business. During our talks, we hear these themes most often, and we wanted to give you some early tips to get started overcoming those obstacles.Want to learn more? Drop us a line, we’d love to help you build a great company.
For us, it's all about building great companies. We are motivated by groundbreaking ideas and passionate people who have the courage to turn their vision into reality.
As a global team of entrepreneurs, we draw from our extensive experience in turning brilliant ideas into revenue in a wide range of disciplines. We have been in your position of building or running a business many times, which has led to a deep rooted passion for blending the strategic and operational aspects of building a company. We view ourselves as team members to the entrepreneurs we serve.
Your courage to start a company earns our respect, and we enjoy getting to know you. We always work directly with you, and to us, the structure of your business is less important than your vision and the people on your team. Ideally, you have had some initial success and want your organization to take the next step. We typically work with companies smaller than 100 people and where the founder is still involved.
Building and growing a business is one of the most exciting times in your life. We have done it, and we know that each step in the growth process comes with great new opportunities as well as a few challenges. Our engagement with you could range from being your mentor all the way to serving as your right hand person covering a full set of services from go-to-market, to innovation, to operations, all with strategy at the core.
We believe great ideas should be supported. If your vision is strong but the time isn’t right, we’ll buy you coffee and discuss your dream. Once the time is right, we’re sure you’ll remember that coffee. Depending on the relationship, we can be flexible on compensation, which can range from all cash to all equity, or somewhere in between. In the end, we’re entrepreneurs too, and want to see you succeed.
Building market momentum for the next generation
Enterprise Content made simple
A Leader in Information Quality Management
Courage of Being Different